२७ बैशाख २०७८, सोमबार २१:२९
The 19th Century, a time when principally goods and commodities were traded as a business. Then there was a new introduction of franchise marketing in the 20th Century in the financial world. Multinational companies like Coca-cola, KFC, McDonald’s, and so forth followed the franchise marketing model of business. However, in this 21st century, this is a time when everyone is capable of doing one of the fastest growing business models in the world which has low overheads and needs a little cash for a start-up. It’s called Network Marketing.
The network marketing business model is simply a powerful promotion – personal word of mouth. In other words, it’s a business where you pay the people who love the most to just tell others about them. The chief goal of this model is to build your network as strong and scale high as possible. The purpose here is not to sell a product but to build a network, an army of people who are representing that same product or services to share with others. Let’s take a simple example of an electric pole. The more you plant your electric pole, the more reach/scale you are going to get for communication. It goes by a saying, “Where you earn while you learn.” It means that you can earn both money and knowledge at the same time. It’s a fully scalable and duplicable business where you need to master the skills like the ability to have self-confidence, withstand rejection, communicate, and be a great storyteller, care about people, coach people, Incomparable leadership skills, and the rest of the soft skills.
As we are clear about the importance of network marketing, it is also an imperative factor with whom you need to create a network. This brings us to the topic of a circle of friends who share your dreams and values. If you want to become wealthy, you need to build a network with those who can help you become wealthy. There a saying that your income tends to be about equal to your average income of your five closest friends. You can find new opportunities that may probably help to widen your horizon of goals and ambitions if you are in a circle of brilliant people that has the same dreams as yours. Mark my words here, you can’t get rich in isolation, you are only as good as the community of people you hang out with, talk with, work with and play with.
Let’s take a real-life example of one of the great entrepreneurs Mr, Henry Ford – Founder of Ford Company. Henry Ford didn’t know much about automobiles, yet he was able to build an empire of automobiles in the ’90s. This is because Ford surrounded himself and had a network with those who were even smarter than him. His job as an entrepreneur is to collect them into a group and make them work together to coordinate. Now Ford is one of the largest automobile companies in the world. Also, a fact that ford focused on scaling its business as high as possible. Rather than producing hypercars, they focused on family-driven cars for middle-class people to scale their business, which gave them a large and strong network throughout the international borders.
Today is the age of information. The more you can collect the information, the more you achieve the probability of growth. Now, in this era, you have almost all the information at your fingertips. Google, Social Media, YouTube, Websites, and so forth are the major sources where you can find a lot of information and there’s where you can scale your business at this highest, fastest, and efficient rate. Create something with a strong story to tell and, most importantly, highly scalable and duplicable. For instance TikTok trends where you are building your network to people who love following your trend.
To sum up, everything that has been stated so far, Network marketing is one of the fastest-growing business models in this 21st century which has been practically demonstrated through real-life examples. Anybody can start their network marketing. The only thing they need is a strong network to build on. Make efficient and effective use of technologies to create your own venture through network marketing. I would like to end this article with my saying, “Degree and money are the same, what makes you different from others is your knowledge, soft skills, perseverance, and most importantly the network you build in.”
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