Did you know color effects us psychologically? The warm colors evoke emotions ranging from feeling of comfort to anger. In art therapy colors are mostly related with emotions. Warm colors such as red, orange, yellow can spark a variety of emotions such as comfort and warmth to anger. Similarly colors like blue, purple often spark feelings of calmness as well as sadness.
Studies have also shown that certain colors can have impact on performances. When you see your test paper all covered red then you feel disgusted. According to what one study found out, seeing color red before taking test actually hurt test performances.
Warm colors can evoke people’s happiness or optimism. However sometimes they can increase people’s appetite. Yellow and orange can sometimes slightly cause irritation to eyes and red can increase a person’s appetite. Now we understand fast food restaurants like McDonald’s, KFC use yellow and red in their goods. They want people to get hungry and quickly grab a meal.
Color can play an important role in conveying information, creating certain moods, and even influencing the decisions people make. Color preferences also exert an influence on the objects people choose to purchase, the clothes they wear, and the way they adorn their environments.
We can use color to communicate how we feel. It’s been long that color and emotions are linked with each other. When people are sad, they are often said to be “Blue”. Jealousy is implied if someone is said “green and envy”. Angry people “see red”. “Colors, like features, follow the changes of the emotions,” the artist Pablo Picasso once said.
Clearly, color is emotion: it is an immediate way in which we experience the world. Color can therefore provide a communication tool which offers a different way of talking about how we feel. However it is important to note that colors can be subjective. What is appealing to one person might not be as appealing to second person.